Conversion rate

Conversion rate is the simplest health metric in your shop: of every 100 buyers who saw a listing, how many bought it? Etsy reports it in Stats, and it’s what their algorithm uses to decide whether to show your listing more or less in search.

Healthy vs. unhealthy

• 3–4% is strong for most categories. You’re matching intent and pricing well.
• 1.5–3% is normal. Most listings live here.
• Under 1% is a problem. Either you’re attracting the wrong traffic (title/tag mismatch with what buyers want) or the listing converts poorly once visited (photos, price, reviews).

The Etsy algorithm reality

Listings with above-average conversion get more impressions. Listings with below-average conversion get fewer. This is a tight feedback loop - a struggling listing struggles harder over time unless you intervene.

Diagnosing low conversion

1. High views, low favorites, no orders → Title and tags are bringing wrong-intent traffic. Rewrite for buyer language.
2. High views, high favorites, no orders → Photos work, listing is interesting, but price or trust is blocking. Check competitor pricing and reviews.
3. Low views, low everything → Listing isn’t being shown. Title/tag/category/attribute work to do before conversion is even measurable.

What to ignore

Daily fluctuations. Conversion rate needs at least 100 visits to be meaningful - anything less is noise.